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Quality attendance & positive business as Automechanika Birmingham 2017 closes its doors until 2018

  • Mark Field
  • Jun 22, 2017

The UK’s leading exhibition for the automotive aftermarket and supply chain, Automechanika Birmingham, recently opened its doors to another incredible response from the UK automotive industry as it drew together at the heart of the UK.

At an event that was 70 percent bigger, hosting over 800 quality exhibitors, Automechanika Birmingham delivered a hugely successful exhibition in its second year. The UK automotive trade event welcomed over 12,000 visitors including automotive parts distributors, workshops, retailers, dealerships, vehicle manufacturers, tier 1 and 2 manufacturers, all of which had opportunities to learn, discover and network.

In a new dedicated zone, over 150 industry-leading companies from all tiers of the supply chain came to Birmingham and were located in Hall 6, including Magal Engineering, TR Fastenings, DS Smith, Venta Global Ltd, SMC Pneumatics and many more.

Highlights of the event included over 40 aftermarket and supply chain seminars, hosting industry experts, who delivered sessions covering daily challenges and industry developments, advanced technology and future solutions for day to day work. The new Workshop Training Zone welcomed speakers including Frank Massey, James Dillon, Peter Coombes and others who hosted technical talks and live demonstrations.

The Workshop Training Zone attracted a large audience to hear the announcement of Garage of the Year winner. The winner happened to be a local garage as Motorserv-UK Solihull took to the stage to collect the award and a £1000 cash prize.

Kamran Saleem, director of Motorserv-UK Solihull said: “We are thrilled to be the winners of Garage of the Year. We are always striving for excellence by investing heavily in training, keeping up to date with future innovations and improving our internal management systems. Thank you to all those who voted for us, we are so happy that we are able to deliver a valued service to our customers and this award is just another step in the right direction for us.”

Hall 6 featured a brand new Connected and Digital Technology Zone that hosted new and upcoming technologies to benefit the future of manufacturing vehicles. Products included the new Range Rover Velar, a Kuka robot from REECO, Semcon brought HoloLens augmented reality glasses and Adient showcased advanced seating commodities among other innovations.

The visitors included buyers from across the industry, such as local automotive giant Jaguar Land Rover, Ford, Bentley and Nissan as well as Faurecia, Aisin Europe, GSF Car Parts, Euro Car Parts, Andrew Page, Lookers, Pendragon Plc, Halfords, Kwik fit GB ltd.

Mick Aiers, purchase manager, General Motors, said: “We always like to see what’s going on in the industry, see suppliers and new entrants, and obviously we’re interested in the new technologies that are coming on board. We will be looking for companies who are not our traditional suppliers and it’s important for us to take time out of our week and see it all in one place here at Birmingham. It’s absolutely necessary to come together and share ideas.”

Simon Albert, event director, Automechanika Birmingham, said: “Automechanika Birmingham 2017 has hosted a 70% bigger event than in its launch year and welcomed over 800 exhibitors, including 250 new to the 2017 event – it has been absolutely amazing. We are delighted with the quality and quantity of senior buyers who attended, as well as the number of independent companies taking time out of their daily work to review and direct their business - it is what Automechanika Birmingham is all about. We have closed the 2017 event knowing that exhibitors are very happy with over 300 already reserving space for 2018.”

Next year’s event at the NEC Birmingham, running from 5 - 7 June 2018, will deliver a newly improved layout with supply chain exhibitors in Hall 6, aftermarket suppliers in Halls 19 & 20 and a dedicated Workshop Quarter in Hall 18, set to welcome relevant exhibitors looking to meet garage owners and technicians.

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